Automated Lead Generation & Scheduling SaaS Platform

Streamlining Real Estate Lead Management and Appointment Scheduling

Web Scraping Automated Scheduling Lead Qualification CRM Integration

Executive Summary

Our SaaS platform revolutionizes real estate lead management by automating the entire process from lead generation to appointment scheduling. By leveraging cutting-edge technologies, we eliminate manual inefficiencies and maximize conversion rates.

  • Automated scraping from multiple online sources
  • Intelligent lead qualification and scoring
  • Seamless integration with scheduling tools
  • Dual-path workflow for automated and manual bookings
  • Comprehensive tracking and analytics

Key Benefits

40-60% Reduction

In manual lead processing time

25-35% Increase

In lead conversion rates

360° Visibility

Complete tracking from lead to deal closure

System Architecture

Social Media
Property Portals
Forums & Listings
Data Collection Layer
Scrapy

Automated web scraping with configurable rules

Data Processing
Google Sheets

Initial data organization and storage

Lead Qualification
Scoring Engine

AI-powered lead scoring and segmentation

SaaS Platform Core

Scheduling

Comms

Workflow

Analytics

Built with Django/Node.js, powered by n8n automation

Calendly

Appointment scheduling integration

Google API

Email & Sheets integration

CSR Dashboard

Manual booking management

Broker Portal

Appointment tracking

Client Portal

Self-service booking

Platform Workflow

Automated Lead Scraping
(Scrapy, Facebook/TikTok API)
Data Organization to CSV
Google Sheets Ingestion
Data Curation & Lead Qualification
(AI Scoring, Segmentation)
Send Scheduling Invitation
(Calendly Link via Gmail API)
Lead Books Appointment
OR
Manual Booking Initiated
Appointment Scheduled
(Calendly Integration)
Notify Broker & CSR
(Real-time Alerts)
CSR Follow-up & Docs
(Manual Verification)
Deal Closure
(Succession Workflow)
Update Central Database
(PostgreSQL/MySQL)

Technology Stack

Backend

  • Python/Django or Node.js/Express
  • PostgreSQL/MySQL
  • n8n Workflow Automation

Integrations

  • Google API (Gmail, Sheets)
  • Calendly
  • Facebook/TikTok API

Data Collection

  • Scrapy Web Scraping